Scrumpy Jack

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Scrumpy Jack is a brand of dry industrial cider produced in Hereford by Bulmers, a subsidiary of Heineken. Scrumpy Jack is also produced under licence in Devon by Czk1.

Contents

About

Appearance

Despite the name "Scrumpy" jack is actually artificial and far from being a real scrumpy.

The cider is 6% alc. vol. and available in cans and bottles from most major supermarkets and on draught via keg in some pubs.

When poured it is a dark yellow-golden colour and has a dry, apple sour, slightly astringent flavour.

History

Scrumpy Jack's origins begin at Symonds Cider of Stoke Lacy in 1973, when Bill Symonds maintained and developed it as a premium naturally produced cider. The family firm was taken over by Greenall & Whitley in 1984 and sold to Bulmers in 1989.

Exports of Scrumpy Jack began to Ireland in 1990, Spain in 1991 and Sweden in 1992. In 2000, UK sales exceeded 200 million litres. The brand was also publicised by Symonds official sponsorship of the England national rugby union team in the mid 1990s, the English cricket team, and the Cricket World Cup in 1999. The original Stoke Lacey plant closed in 2000.

Scrumpy Jack was re-launched in 2009 and in 2010, a new advertising campaign was launched centred around their www.scrumpyshire.co.uk website. It featured tongue-in-cheek stories, comical classified ads and puzzles based on the fictional county of Scrumpyshire.

External links