Pear Cider - A Marketing construct
The term 'Pear Cider' was adopted fairly recently by UK cider manufacturers aiming at the 'over ice' and youth alcopops markets but was then surprising accepted by the National Association of Cider Makers (NACM) as an acceptable alternative to perry.
Pear Cider versus Perry
If the traditional name Perry is to survive, and it has to be addmitted not many people in the population at large have heard of perry, then it can only be by distinguishing itself entirely from pear cider as craft perry. With one or two small to medium producers tempted to jump on the pear cider bandwagon there's a danger this dividing line will become blurred.
Brothers Pear Cider
Brothers Cider claim to have produced the first commercialy available Pear Cider although the name may have been already in use in Sweden.
Magners Pear Cider
In 2009 Magners Irish Cider entered the Pear Cider market with a massive advertising campaign and succeeded to some extent in turning around their ailing fortunes. Controverisaly they used the slogan "100% pear" whilst refusing to reveal the exact ingredients, in particular the juice content which is typically around 30% in Industrial cider
St Helier Pear Cider
Owned by InterContinental Brands Ltd (ICB)
St Helier Original Pear Cider
The original "great idea for cider", St Helier Original Pear Cider designed to be poured over ice.
St Helier Raspberry & Lime Pear Cider
Raspberries and lime make an unusual combination.
St Helier Blueberry Pear Cider
There has been an explosion in the popularity of Blueberries in recent times.
ICB have now combined the mildly sweet and tangy characteristics of blueberries with the crisp refreshment of pear cider to create a trend setting combination and extend their successful St Helier range.
St Helier Apple Cider
Like St Helier pear cider but made with apples?
Kopparberg Pear Cider
Marketed and distributed by Cider of Sweden, a subsidiary of Kopparberg's Brewery, Sweden.
Kopparberg Pear Cider (4.5%ABV).
Kopparberg Swedish Pear Cider is crafted from natural ingredients and Swedish spring water.
Gaymers Pear Cider
Gaymers added a pear cider to their Gaymers Original brand in 2008 in order to try and cash in on the youth market's willingness to try something new.
Bulmers Pear Cider
Bulmers add a pear cider to their Bulmers Original in 2009