Magners Irish Cider has had a very poor summer for profits, and they blame the bad weather and competition, according to the Guardian:
Cider maker’s summer goes flat | | Guardian Unlimited Business
C&C revealed today that its sales of Bulmers cider in Ireland, its home market, tumbled by as much as 7% in the last six months.
Meanwhile Bulmers in the UK, owned by Scottish and Newcastle (not connected with Bulmers Ireland who make Magners Irish Cider) are stepping up the competition for on-sales by introducing “draught cider over ice”.
http://www.thepublican.com/story.asp?storycode=56649
Bulmers Original Draught will be dispensed at 3 degrees Celsius from a measured-pour condensation font into 27oz lined glassware.
This utilises new turbine technology to deliver the optimum pint serve.
27 Imperial fluid ounces = 1.35 Imperial pints
So a whole new range of glassware for pub workers to run short of then.
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